Baymeadows Vision Center

About Us

Dr. Brian Armitage

Dr. Brian Armitage

On April 1, 2004, I became the proud owner of Baymeadows Vision Center (originally known as Coastal Vision Center). Prior to acquiring Baymeadows Vision Center, I spent 16 years with VISTAKON ® (a division of Johnson & Johnson Vision Care, Inc in Jacksonville) as worldwide head of clinical research. I worked closely with patients and clinical optometrists in the evaluation of many new contact lens products that are currently being marketed to you.

Prior to my career with Johnson & Johnson, I worked in an optometric practice in Ohio (similar to Baymeadows Vision Center) working with patients of all ages and all types of ocular conditions

I received my Doctor of Optometry and Master of Science degrees at Ohio State University followed by a two year Contact Lens Residency Program. I am also a Fellow of the American Academy of Optometry and a Board Certified Optometric Physician. In 2008 I was appointed as Assistant Clinical Professor of Optometry for The Ohio State University. In this role 4th year optometry students spend 3 months of their last year of school training in my office.

To continually enhance the quality of our professional practice, Baymeadows Vision Center integrates up-to-date technology and treatments. Some of the new and innovative technologies we are now utilizing include:

  • Corneal Refractive Therapy – an alternative to refractive surgery and can eliminate the need for day time contact lenses or glasses
  • RTA 5 Retinal Exam – Painlessly and quickly captures digital images of your retina usually without the need for dilating drops and the blurred vision after effects.
  • Scleral Gas Permeable Lenses for keratoconus, post-Lasik complications, post-corneal transplant, and severe dry eye disease
  • Computer assisted refraction to more efficiently and effectively determine your prescription for glasses
  • Computer assisted non-contact tonometer with the gentlest “air puff” in the industry
  • Threshold visual field testing for glaucoma evaluation and treatment

I understand that there are many places you can go for your eye care. The staff of Baymeadows Vision Center collectively has over 75 years of Eye Care experience. We are committed to providing optimal eye care to all our patients in a professional, diversified and energetic work environment. You are an individual and will receive individualized care using the most current technology and advances in optometric patient care. It is what you expect, and it is what you deserve.


Linda King

Linda King- Finance Manager

Linda is responsible for all financial aspects of the practice. Her financial expertise spans nearly a 20 year timeframe. She oversees all the filings for insurance claims and patient billing. Linda ensures that our bills and business payroll are completed accurately and timely. Her attention to detail, business knowledge and financial expertise are valuable assets to our practice. Linda’s husband, Jack King, was the original founder of this Vision Center in 1986.


Paula HastingsPaula Hastings – Frame Stylist

Paula began her career in the eye care world almost 30 years ago. Her expertise as a frame stylist ensures that you will find the right frame style just for you. Paula is determined to make your experience positive by giving you personalized customer service. Not only she is very knowledgeable about frames but she also understands what lenses will make you see the best. She will explain how progressive addition lenses, computer progressive addition lenses, glare free lenses and no squint sunglasses will improve your life. Stop by and meet with Paula today. She is anxious to show you our latest selection of frames and lenses.


Corinne KnackCorinne Knack- Optometric Technician

Corinne has several years experience as a technician in the eye care industry. She is responsible for assisting Dr. Armitage with all of your eye care needs. She performs all of the pre-testing before being examined by the doctor. This includes the computerized retina scan (RTA 5), tonometry, corneal topography, and visual fields when needed. Corinne will educate you on the use and care of your contact lenses including teaching you how to insert and remove them comfortably. Corrine is always eager to address your eye care concerns.


Jaclyn FalaJaclyn Fala – Optometric Technician

Jaclyn is trained in all areas of the office to assist you when you come in for your appointment with us! She specializes in providing you with the knowledge in the latest lens technology to give you the best vision for all your lifestyle needs! Jaclyn is also here to help explain your vision insurance and to make the most of your benefits towards glasses or contact lenses. She can assist in pre-testing prior to your examination. Her enthusiasm and passion will make your visit to Baymeadows Vision Center a very enjoyable experience. She also loves her puppy Balboa!!!